Born and raised in Lima, Peru, Alessia is the product of racial and cultural diversity. This has colored the way that she has chosen to live, interact and design. Her belief in the power of diversity has affected her perspective on innovation. As an aspiring Industrial Designer, Alessia believes that a product’s primary purpose is to contribute to improving people’s lives. She is driven to create informed design, since she believes that solutions that combine elements of strategy and aesthetics prove to be more successful in solving a problem.